MinangKabau Fights And Festival
Designed the brand identity for an imaginary festival called Minangkabau.
Minangkabau festival was supposed to be an annual festival to commemorate and honor the sacrificed water buffalo based on old legends from Minangkabau, an ethnic group in Indonesia.
Since 1985, the Minangkabau Festival has been held every summer and is one of the most popular festivals that represents and teaches West Sumatran culture. The festival hosts various activities for everyone based on old legends and the animal’s characteristics such as fights, races and a horn pageant.